top of page



Introducing the “Value Displacement Proposition™”
Innovation literature spends a great deal of time discussing value creation. That makes sense; innovation is fundamentally about creating new value: solving problems better, reducing friction, improving performance, lowering costs, enabling new capabilities, and creating entirely new markets. But there is another side of innovation that receives far less attention, despite being one of the primary reasons innovations fail. Innovation destroys value too. This reality underlies
Greg Shaw
May 194 min read


Assumptions and Risks ARE your Project
The most neglected part of a typical project plan is capturing the assumptions and risks. BIG MISTAKE!! Assumptions are the things that...
Greg Shaw
May 7, 20252 min read


Is it an Innovation?
“We need to be more innovative. We need our whole culture to value innovation more.” These words have become so ingrained that they have...
Greg Shaw
Mar 26, 20252 min read


You Can't Schedule your Breakthroughs
“We’ll be done when we’re done. There’s just no way around it!” How many times have you heard this from your product development, R&D,...
Greg Shaw
Feb 11, 20252 min read
bottom of page