Blog | InnovationandRisk

Value Displacement™ Part 3: Identifying Priorities and Establishing Initial Strategy

For innovators to succeed, they must understand the value they are displacing with the same rigor they apply to the value they are creating. In the first installment of this series, I introduced the concept of the Value Displacement™ Proposition, arguing that one of the key reasons innovations fail is that those who have something to lose may actively resist adoption—even when the innovation brings real value to the system as a whole. There is a strong motivation to sub-optim

Greg Shaw

4 days ago4 min read

The Value Displacement Proposition™ Part 2:Who Has the Most to Lose?

In “Introducing the Value Displacement Proposition™,” I argued that innovations create winners and losers within an existing ecosystem and that ignoring the losers can lead to failure even when the value proposition appears compelling. The value displaced by an innovation has real consequences for real people. Understanding and addressing value displacement is important because it is frequently the source of the strongest resistance to innovation. Customers may be uncertain,

Greg Shaw

Jun 174 min read

Introducing the “Value Displacement Proposition™”

Innovation literature spends a great deal of time discussing value creation. That makes sense; innovation is fundamentally about creating new value: solving problems better, reducing friction, improving performance, lowering costs, enabling new capabilities, and creating entirely new markets. But there is another side of innovation that receives far less attention, despite being one of the primary reasons innovations fail. Innovation destroys value too. This reality underlies

Greg Shaw

May 194 min read